International Business Entry Case Study Essay Example for Free

International Business Entry Case Study EssayHigh turnover. Small companies tend to have a piffling structure, hence job opportunities are few, which force employees to change job. Poor customer renovation. Distributors mostly only care about selling off a product, then they direct customers with Microsoft. The main problem is that Microsoft Customer service is focused on developed countries, where the needs and tools are greatly different. In some cases the technical service is non-existent, heavily hurting the image of the company, not the distributor.Poor input for further developing products. If all the deployment and input is being done and received by a distributor, then it is most likely that the information will never reach Microsofts engineering department. Without that knowledge products will stall for that particular market in a short period of time, inflicting loses in the long run for the company. 2. Are there countries where Microsofts strategy might not work? Why? Small countries with an peculiar language possibly are the toughest.Microsoft strategy mean that while local anesthetic partners are relied to market the products, Microsoft is still in charge of the code and language. In that control Microsoft is very vulnerable to small IT companies that develop solutions for their language. With small partners, it is easy for local developers to attract those distribution channels for their own product, therefore using Microsofts resources and know-how to make scratch out of other products, making Microsoft lose money. 3. What other kinds of businesses might find Microsofts strategy to be effective?Please explain. Car manufacturers. They basically track down the same scheme with distributors. When a cars manufacturer enter a new country most times they give the concession to sell the cars to a local person or company. Almost entirely those distributors operate in a very small area. The manufacturer covers Marketing and promotion, while t he distributor has to develop their gross revenue only in their area. 4. How might Microsoft need to change its strategy once it has established a strong position in a foreign market? They need to deploy a strong services net.They need to be in constant contact with customers in gild to assure that they meet their received and future needs. They need to deploy training facilities for their products in order to have a strong pool of expertise from where enterprises can nurture in order to keep fidelity with the products. They need to partner with high profile local companies to develop solutions in order to gain traction in the country. 5. Describe how legion governments might react to Microsofts entry strategy? Governments usually react in a good way.The way Microsoft do business benefit host countries a lot, since it creates a lot of jobs for the locals. Nonetheless there might be some countries who could think that Microsoft is a danger for their local IT industry. In those case s their strategy also lighten their position a lot, since the entry in indirect. Reference Glusing, J. (2006, June 1). The third world goes high-tech The dirt road to the information superhighway. Spiegel. Retrieved from http//www. spiegel. de/international/spiegel/the-third-world-goes-high-tech-the-dirt-road-to-the-information-superhighway-a-419034. html