Environment Factors Paper Research Example | Topics and Well Written Essays - 1000 words

Environment Factors - Research Paper ExampleA business surroundings is the collection of factors that affects the operations of a business. Business environment can further be categorized into external and internal factors. The achievement of a company is evaluated by its ability to utilize its business environment. This paper will, therefore, analyze the business environment of the Coca-Cola Company. The Coca-Cola success story begun in Atlanta, Georgia, before the drink became a major drink in the world(a) market (Stonebtb, 2010). Venturing into the global market created a new set of problems for the company that could only be thrash through an appropriate combination of non-homogeneous factors within its business environment. Global marketing involves complex processes overdue to the number of parties involved in the distribution of goods and services. Global economic interdependency is viewed as a right to the complexity of international trade. Currently, Coca-Cola has asso ciate business firms in various countries that market or produce Coca-Cola products. This phenomenon is a pee-pee of international interdependence. International interdependence is, however, subjected to international business law and restrictions. Most countries have laws or policies that atomic number 18 aimed at protecting local businesses and industries. These laws are meant to create a balanced relationship in the midst of remote companies and the mother company. Global interdependence has also contributed to the growth of the Coca-Cola Company by enabling it to acquire a firm foundation within host countries. On the other hand, trade practices and policies regulate relationship between beneficiary firms and the mother company by ensuring equitable distribution of proceeds. Demographic and physical infrastructures of a firm have a great impact in the development of a company. Currently the company has various brands that are associated with different demographic groups w ithin a given society. Different packaging and flavors of soft drinks produced by the company identifiy these brands. The company has different packaging for various groups within the society. Different packaging and brands names are also associated with different genders within different societies. Consequently, different flavors of soft drinks produced by the company define the demographic characteristics of the consumers. These demographic infrastructures strengthen the companys brand. In addition, the company demographic infrastructure creates or enables the customers to chance upon themselves with various brands that the company produces. Coca Colas physical infrastructure includes production facilities and units in different countries crosswise the globe. The company has also a satellite connected conference facility that alleviates global communication and networking. Due to its scope of operation, the company considers culture as an important aspect of strategic management . The company markets its products across different cultures and this creates the needs for heathen sensitivity. In addition, the company employs a large number of employees from different cultural background. The Hofstedes cultural dimension index has been useful to the company in determining the different roles to be assigned to members of different societies working within the company. Cultural differences within the company have, therefore, enabled the company to acquire a global