How can violence be used as a media spectacle and why Essay

How can violence be used as a media spectacle and why - Essay Example Media spectacle is itself becoming the key organising principle in modern economy, politics, and in other critical asocial activities (Sturken & Cartwright, 2007, p. 76). The internet-based economy has also modified and developed hit-tech spectacle useful as a mean of reproduction, promotion, in selling and in circulation of commodities. Although modern technology is with time becoming a complicated technology among a good number of modern consumers, contemporary business entrepreneurs are relying on their services to improve their productivity and effectiveness. The media has also be of essence in influencing social and political life in modern integrate society. Political and social conflicts are with time being played out on the screens of media culture that display spectacles such as political sex scandal, the explosive violence of every days activities, terrorist bombing, celebrity sex scandal and the sensational murder case that are apparent in modern modernised society (Polloc k, 2006, p.51). Apart from offering expanding moments in modern experiences, media culture also presents additional materials for modelling thoughts, dreaming fantasy, and for constructing identity. Studies have further affirmed that, popular traditional entertainment has its roots in media spectacles (Beardsell, 2000, p. 97). Theorist Jacques Lacan Jacques Lacan, in his theory â€Å"gaze theory,† states that media has played a detrimental role in shaping violence in modern society. The gaze theory is useful in describing the way violence can be used as a media spectacle. The concept gaze is a technical term that was used in film theory in the late 1970s (Pollock, 2009, p. 27). So far, the concept has become a popular concept used by media theorist. The theory is used to define the influence of gazing on individual perceptions and the way people look at subjects alongside media presentations. The theory is applicable in defining how audience views people that are presented in media. The concept gaze is extended to the theory of feminist to address how men look at women, the way women look at themselves, and other women and the effects that surrounds these observations. In the theory, male gaze is used in defining how male view their fellow women (Zehner, 2012, P. 67). On the other hand, female gaze describes the way in which females view their fellow men in the society. Other social activities such as dominant public life, religion war, and sports were fertile and useful field for propagation of spectacles for many centuries. With the emergence of new information and multimedia technologies, techno spectacle has been shaping the trajectories and contours of modern society and culture. In developed and advanced capitalist nations such as United Kingdom and United States f America, media spectacles has turned out to be a defining feature not only for globalization but also for defining modern social conflict and violence (Fourie, 2008, p. 51). As observed in â€Å"The cinema of David Cronenberg† culture has played critical role in increasing criminal activities and violence in modern society. In reporting domestic violence, journalists refer to some of the cultural concepts in justifying domestic violence. As observed in â€Å"The cinema of David Cronenberg† it is impossible and challenging to discuss any film without mentioning cultural beliefs and practices. All films revolve around a